I've spent nearly 20 years working as a professional photographer, running my own business and figuring out how to get people to actually notice it.
Somewhere along the way, I realised I know quite a lot of useful stuff. About photography, obviously, but also about creating content, being visible and helping businesses use their images properly.
So I'm starting to teach it.
People need to know you exist before they can ever choose you.
Your content should help people quickly understand who you are and what you actually do.
One post, photo or appearance isn't enough. Familiarity comes from showing up consistently.
Over time, all those little touchpoints help people feel like they know you before they've even met you.
One fairly simple idea: helping you create visual content that actually does its job.
I've been a professional photographer for nearly 20 years, which is both reassuringly experienced and slightly alarming when I say it out loud.
I've photographed hundreds of business owners, worked with companies large and small, and spent a lot of time figuring out what makes a photo useful rather than simply nice to look at.

I've also spent nearly 20 years running my own business.
That means I've had to learn how to find clients, market myself, write content, blog, send newsletters, build websites and generally keep showing up even when I'd much rather hide behind my camera.
A lot of what I know hasn't come from a course. It's come from trying things, getting some of them spectacularly wrong, and working out what actually works.
Small, practical workshops for business owners who want to create better photos and visual content themselves.
Bespoke photography and visual content training for companies who want their teams to create better everyday content in-house.
Brand photography workshops and mentoring, from planning and pricing to actually shooting with real people.